With so much focus these days on data privacy and individual identities much of the conversation within the security community and from the security community to the business community skips over other critical information types that need to be protected.
This is a list of information that you should also work to protect:
1. Information about your systems and networks. When I backpack I don't do very well if I have to go off trail and I don't have a map. The same is true for someone trying to break into your information systems. If you fail to protect the information describing your systems and networks (network maps, configuration files, etc.) then you may just be providing a map to someone who wants to explore your network and find more valuable information. Are you making your network an outside explorers paradise?
2. Your company's secret sauce. You may not have a secret sauce made of "11 herbs and spices". Or your business may not depend on the mysteries of an ancient chinese secret (Remember the Calgon commercials?) but all of us in small business have our secret sauces. For Jacadis, it is the unique way we deliver many of our services. For a printing client of mine, it is the unique steps that they have created to protect confidential data transmitted to them from larger customers. That process has helped them win business because other printers aren't doing it. Years ago we did work for a company that made a unique material used in the florist business. They were the only company in the world that could produce the material at quantity and had factories world wide that did it. Their key asset was the chemical formula and process to produce that material. Are you protecting your secret sauces?
3. Intellectual property, according to wikipedia, refers "to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property include copyrights, trademarks, patents, industrial design rights and trade secrets in some jurisdictions." To maintain those rights you need to actively assert those rights, which as I understand it from my friends in the legal profession, includes protecting the digital versions of those rights. Are you asserting your IP rights?
3. Work. Think of the endless hours that you spent putting together that killer sales presentation. Should it be corrupted or removed from your computer you’ll have to redo the work. The same is true for data entry, etc. The work itself might not be “secret” but should you lose it you’ll really be losing time and value. As I sit here typing most of my work is electronic collections of media (words, video, slide presentations, papers, articles, Secure-Value, jacadis.com). For your business your work may be many other things. My sales team would tell me that their biggest collection of work is the information they have on clients. A friend of mine has a laser cutting business. Unique programs are written to consistently and repeatedly cut 3D designs into different materials. These programs are his work. Another friend has a much lower tech manufacturing business, an old sand mold foundary. His forms and molds breaking means he has to redo them just as my more high tech laser cutting friend would have to do should those laser programs get lost or corrupted. In the end the loss of work means the loss of time or information. You'll have to invest time to recreate the information. In some cases you may not be able to recreate it. Are you protecting your work?
4. Personal information about your executives, leaders and key employees. Again, to explore something you need a map. To attack a target you need a map. Freely and without thought sharing personal information on your executives, leaders and key employees may just be providing a map. This is a tricky subject though. I won't do business with a company if I can't see some information about its ownership. Most people do business with people so a company that completely hides the details of their key players doesn't earn my trust. Likewise, though, a firm that freely shares contact information, addresses, personal information, etc. about its members opens itself up. On a simple level, executive emails sprinkled all over a web site invite spam. On a more complicated level, in some businesses, travel plans and other locational information improperly shared invites more nefarious attacks. Are you protecting your key people? Are you protecting all of your people?
5. Personal, though non-protected, information about your customers and prospects. Again, protect the map. Customer lists, detailed information about your customer's pains and challenges, and the other sort of information that fuels a personal realationship between your business and your clients should be protected regardless of whether or not the informaiton is consdiered private, confidential or in some way protected by law or regulation. Protecting your customers information promotes trust. Are you promoting trust with your customers?
What types of information that must be protected did I miss?










