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Have you heard? A email marketing firm called Epsilon was hacked. Millions of email addresses and some names were stolen. The people that owned those addresses and names were customers of some 50 big brand household name companies.
The buzz about this hack is phenomenal. Over the last few months the following firms have had breaches or electronic break-ins: Google, Adobe, GE, Gawker, mysql.com and RSA. But not the buzz Epsilon has generated.
The buzz wasn't there for those incidents though many of them were more sophisticated attacks with greater losses.
I think it is because it touched so close to home with millions of consumers of brands we all know and trust. Conversations were happening in the executive suite because the wives (or husbands) were getting the emails at home. And that got leadership thinking "it could've been us! it could've been worse!"
I've had more conversations with business management and above level staff at our clients about this than all the other hacks this year combined. Because of that we are publishing a special edition Jacadis newsletter to sift through the facts, the hype and the impact from Epsilon.
We can't cover it all, however, so we've listed our favorite articles covering the Epsilon hack news:
Wall Street Journal:
Schneier on Security:
Krebs On Security
What are you reading on it?