Secure Value with a Social Media Plan

Yesterday, I presented my first pass on Securing Social Media: Protecting Yourself, Your Company, Your Customer.  Over the next few days I'll be posting some lessons learned and other odds and ends from the presentation.

One of the points I made was that your company efforts with social media, to be successful and to be secure, need to be managed from a formal action plan.  The security part of that plan is going to include some thought on policy and the procedures and safegaurds needed to support the policy.  But the policy needs to be business driven which requies a social media action plan or a business plan for the use of social media in your company.

Four firms that I've had contact with who have taught me some valued lessons on the use of social media certainly can help you with that action plan.  I would recommend as you are thinking about how to innovate with social media to contact:

• Nate Riggs, huber+co interactive
• Billy Fischer, Oxiem Marketing Technology
• Brenda Stier-Anstine, Marketing Works
• Kate Brodock, OtherSide Group