Be aware of your customers' data protection concerns to help build trust
All of these government regulations stand in the way of gettting things done sometimes ... FERPA, HIPAA, HITECH, COPPA ... but understanding your customers' data protection needs as they relate to government compliance is a path to build trust.
While I was in Boston at the Campus Technology Conference I picked up a couple new followers to my Twitter account from the Other Side Group. The Other Side Group is "a marketing and new media firm that helps organizations in the higher ed and non-profit spaces learn about and implement new communications techniques." Their focus on higher ed and passion for non-profit work caught my attentino so I've been following their blog.
I managed to eke out a decent comment on their blog to an entry they had written on Legal Issues and Social Media Use in Organizations and they repost it as a guest entry Follow up: Legal Issues and Social Media.
The key takeaway on my comment was "when you are dealing with a regulated business in areas that touch on protected data take some time to understand the issues. " That fit the Other Side Group's work in higher education but it translates as important advice for anyone working in almost any business to business entity today. Your customers care about protecting their data. You had better care about it, too.

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