Is your business prepared for the next big storm? Have you considered the potential obstacles to your successful ongoing operations that a man made or natural disaster might create? Have you changed your operation to reduce the impact? Do you know what you'll do if you lose key technologies? or access to facilities? or if your employees can't get to work?
Sandy is a reminder that bad things happen. In the news we'll see the emotional stories about lost loved ones, miraculous rescues, incredible destruction, innocent animals, ruined fortunes and so on. We won't see much about the small business that loses a month of revenue as they rebuild infrastrucure, shuts its doors because it GL system wasn't backed up or lost enormous value becuase key intellectual property was destroyed.
We do formal disaster recovery plans. We also conduct contingency tests that test those plans.
A formal plan is best, but you don't need formality.
Here's a simple way to start.
You'll need your key leadership including executives, line staff and technical staff and a few hours. I suggest pizza or Chinese food and a long lunch, but that's just personal preference to keep a tough topic a little bit on the ligther side.
Simply brainstorm through the following list:
- What are your key information, process and technology?
- Where are they?
- What bad things, man made and natural, might happen in an area like yours?
- How might those bad things impact your key assets?
- What can be done now to reduce that impact?
- If something can't be done now, what needs to be done when a negative event begins?
Given our increasing dependency on information and information technology to run and grow our businesses this is a vital use of your time. You may find that the questions asked informally raise bigger questions that require expert advice. If the impact seems large enough and it represents a risk bigger than what you want to take on make some calls and find someone to work with you.
My experience is that many small businesses never get to that point because in the hustle and bustle of the day to day we don't make the time to as the "what if". Many of our small business and entreprenuerial peers are suffering out East for that simple reason. Similar suffering has occured in central Ohio from snow, storm, wind and power outages.
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It won't happen to you? Many think that. I'm a political junkie. I like reading the background story to the election. One of my favorite sites is National Review Online. NRO has writers covering conservative politics all over, but they base their operations in New York.
Earlier today I went to their site and got an error message.
Soon after this was displayed:

And now a visit tonight shows this:

It appears as if their hosting infrastructure was somehow knocked off the net. They managed to stand up a temporary site on Tumblr but it is bare bones compared their usual fll site with a huge collection of good writing supported in parts by ads.
Behind the obvious web site moves is a story about reduced revenues, scrambling staff (who are worried, more than likely, about personal issues in the aftermath of the storm) and an interrupted business.
Don't let it happen to you.
Take the time to ask the "what if's" now.